Aspyr

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Senior Brand Manager

Founded in 1996, Aspyr Media, Inc. got its start in Austin, TX by bringing the biggest PC gaming franchises such as Call of Duty, Sid Meier’s Civilization and Star Wars to Mac. Today, Aspyr is a video game publishing and development partner focused on maximizing the potential of games. We find the world's best games and connect them to new audiences, on all platforms.

Responsibilities:

Reporting to the Head of Marketing, the Senior Brand Manager will drive Aspyr’s AAA product multi platform marketing strategy and lead the execution of global integrated marketing efforts for game launches. This includes, but is not limited to, the overall strategy, product and brand positioning, target audiences, category and competitive analysis, product life-cycle management and budget. The role will work with Marketing Leadership to develop go to market plans and manage internal and external cross-functional teams and partners to ensure plans are executed effectively. 

Essential Functions:

  • Work with internal partners and external creative and media agencies to successfully execute integrated marketing campaign strategies that  meet and exceed sales goals throughout the  product launch lifecycle, including post launch.

  • Manage day-to-day relationship with first and third party game and licensing partners. Including presenting Go-To-Market (GTM) plans, game updates and post launch performance metrics

  • Partner with the Product and Business Intelligence to validate product and brand positioning to align with current audience insights, behaviors and attitudes. This includes coordinating product feature and marketing campaign testing to validate messaging and unique product selling features.

  • Lead the creation of all campaign MARCOM (key art, advertising, digital, social and promotional assets). This includes the research of agencies, budget and communication with internal and external teams to execute

  • Responsible for the management, tracking and communication of the brand marketing campaign budget to Finance, Marketing and Leaddership

  • Manage and mentor the development of a brand marketing team. Including assigning responsibilities and tasks designed to increase effectiveness and efficiency of brand campaigns

  • Partner with Community, Support and Public Relations  in  the creation and implementation of a communication strategy for games

  • Work closely with Product Development to help develop unique game hooks, feature sets and concepts that are financially viable for the marketplace and how the game pillars fit into the overall brand and franchise plans

  • Collaborate with internal and external Analytics teams to gather and understand consumer insights that enable data-driven marketing decisions

 

Preferred Qualifications:

  • 5+ years experience successfully bringing AAA licensed products to market within the  games and/or entertainment industry

  • Ability to work with studio, internal cross-functional and external partners

  • Proven track record of successful, integrated campaign management, and of partners to execute gold standard integrating marketing campaigns

  • Understanding of video game publishing and marketing content pipeline from concept to shipping

  • Awareness and knowledge of social, cultural trends, and current events

  • Firm understanding of industry marketing, digital media and social marketing, competitive and sales trends

  • Strong balance of both creative and quantitative/analytical skills

  • Strong written and oral communication and presentation skills

  • 4-year college degree ideally in Marketing, Digital Media, Interactive Entertainment or equivalent

 

Aspyr is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Aspyr are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Aspyr will not tolerate discrimination or harassment based on any of these characteristics. Aspyr encourages applicants of all ages.